Blog

Explore stories, trends and research driven by the voices of our members – insights powered by people like you!

5 group of friends
People cheerfully bonding, taking a self portrai representing celebration of St Patrick's day

St Patrick’s Day remains one of the most recognisable cultural moments in Ireland’s calendar, bringing together tradition, community and a ...

Boy with smartphone sitting on the ground symboolising social media usage among kids under 16

Since December, Australia’s under-16s social media ban has marked a major shift in the national conversation around online safety, platform ...

Hand holding a smartphone with an AI interface with a recipe

Originally published: 7News, 21 January 2026 Australians are turning to artificial intelligence tools in the kitchen as well as the ...

A planner on desk with a pen to indicate planning and prioritising for the new year

As consumers consider the year ahead, new year priorities are influencing how people across both the UK and the US ...

25 consumer trends & takeaways in 2025

For 25 years, Pureprofile has been at the forefront of understanding people – uncovering the stories, motivations, and shifts that ...

Pink piggy bank next to a small model house on a table, symbolizing household savings and personal finance.

Saving money has become a growing priority for households across Europe, as many respond to prolonged inflation and economic challenges ...

Ready to get rewarded?

Sign up and earn TOP REWARDS for your opinions. Pure & simple!