We like numbers, especially big ones

 

We collect them, we crunch them, we turn them into interesting insights

During April 2019, we asked our panel members about their voting preferences, perceptions of citizen influence on the Australian government, and their level of understanding of the important issues facing our country. To give some greater insights into the political leanings of our sample, we...

In light of the Christchurch terror attack earlier this month, we asked more than 1000 Pureprofile members about their thoughts on the live video streaming of graphic or violent content- whether or not it should be banned and who should be responsible for controlling such...

Originally published: New Idea, 22 March 2019 A decade or so ago just eating breakfast was enough, everyone got the message: ‘It’s the most important meal of the day.’ We all sat down to a bowl of Rice Bubbles and Vegemite on toast for breakfast. Or maybe...

Discover how Australians will celebrate St Valentine’s Day, this February 14th. From gift giving to dining out, a remarkable number of people are taking aim with Cupid’s arrow.   SHARE THIS INFOGRAPHIC ON YOUR SITE Please include attribution to https://pureprofile.com/ with this graphic....

On January 26, the majority of Australians will once again take the opportunity to revel in everything they love about this sunburnt country. But a growing number of people are questioning whether January 26 is the right date on which to hold our national day...

‘Twas the night before Christmas, when all through the country not a creature was stirring - apart from Pureprofile, who wanted to find out more about the way Australians herald in the silly season. So, they hung out their stockings full of questions and eagerly...

Personal data breaches are proving to be a constant threat in the online space. Pureprofile spoke to 875 Australians to find out just how concerned people are about the way in which their personal data is used, and how much trust they actually have in the companies that they engage with. The...

And they’re off and racing! Melbourne Cup fever has officially descended on the nation. On Tuesday November 6, all eyes will be firmly set on Flemington Racecourse. Pureprofile spoke to almost 600 people to find out how Australians plan to take part in this growing national...