Infographic: Buy now, pay later services

Shop and you shall receive!

In July 2019, we asked over 1,000 Pureprofile members about their views on buy now, pay later payment services (BNPL). This is a way of shopping that allows you to delay payment or pay by instalments (often fortnightly) over a period of time, whilst receiving your product / service straight away. 

The aim of our survey was to find out how many people had tried a BNPL service, what kinds of things they were purchasing using BNPL and their habits around paying off their purchases.

Overall, 91% had heard of a buy now, pay later service whilst over half (53%) of the people surveyed had used a buy now, pay later service. Only 9% were not familiar with any of the listed buy now, pay later services. 

Here are some other interesting things we discovered about the way respondents have used BNPL services:

Infographic: Buy now, pay later services
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