Infographic – How America does March Madness

For basketball fans, March Madness is a time of rivalries, redemption, and unforgettable moments on the court. It transforms college basketball into a national obsession, bringing fans together in a frenzy of competition and excitement. From buzzer-beaters to bracket-busters, supporters immerse themselves in every aspect of the tournament, whether they’re watching full games, competing in bracket pools, tailgating, or placing bets.

We surveyed 307 basketball fans from the US to find out what fuels their March Madness experience – how they watch, who they compete against, and how much they’re willing to bet on the action. The results reveal just how deep the passion runs.

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