Scoop NZ: New research reveals outdated views on female drivers

Female Drivers

Originally published: Scoop NZ, 09 March 2022

  • New research has exposed archaic perceptions still linger about the driving ability of New Zealand women, with 84% of men claiming to be better drivers
  • Jaguar has partnered with three convention-breaking female motorsport stars to help dispel these myths and challenge antiquated perceptions

New research1 has unveiled outdated gender stereotypes still exist in the automotive industry, with over half of New Zealanders (55%) believing men can drive better than women.

1 A nationally representative Pureprofile survey was conducted with 1,000 New Zealanders aged 18+ during 10-16 February, 2022. The sample was representative of the NZ population aged 18+ by age, gender and region

All statistics in this press release are results of the Pureprofile survey.

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