Beer & Brewer: Younger Australians driving the NoLo revolution

Younger Australians driving the NoLo revolution

Originally published: Beer & Brewer, 19 July 2022

Brick Lane has revealed the findings of its research into the state of the no and low alcohol (NoLo) category.

The craft brewery, that has a NoLo sub-brand and brews various non-alcoholic beers via contract, commissioned an Australia-wide survey of 1,000 adults who are regular consumers of alcohol. The sample was provided by consumer research panel firm Pureprofile.

The research found that 45 per cent of those surveyed regularly or occasionally consumed NoLo products, with particularly high uptake amongst younger and more active people.

Read the full article >

SHARE ARTICLE

Share on facebook
Facebook
Share on pinterest
Pinterest
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email