Find all the answers about new Pureprofile here.

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How do I join Pureprofile?

Becoming a Member is easy and free!

All you have to do is create an account, by providing your country, email address and password and you can get started.

Once registered, you will receive an activation email with a link to confirm your registration.  We have designed this ‘double opt-in’ process to make sure you’re exactly who you say you are.

Be sure to check your junk mail as well as your regular inbox and add us to your safe senders list.

Can anyone join Pureprofile?

Anyone over the age of 15 years is welcome to join Pureprofile. You can create an account by providing your country, email address and password.

How do I reset my password?

Don’t worry, forgotten passwords happen to the best of us!

You can reset your password by clicking the ‘Forgotten your password?’ link at login stage.

Once you’ve provided your email address (the one you registered with) we’ll send you an email with instructions for resetting your password.

How do I change or update my details?

To change or update your account details, click on the settings link under your name and profile picture, which appears at the top right of each page when you are logged in to your account.

Please be aware that upon closing your account you will forfeit your rewards balance and your account cannot be reopened.

Can I refer people to Pureprofile?

Yes, you can refer as many people as you like. In order to start referring, you must first meet the eligibility criteria:

  • Have a verified your email address
  • Been a member for at least 2 months
  • Completed the first activity in your personal feed
  • Started ANY other activity in the past 30 days
You must comply with the referral rules and regulations to earn a reward. For more details please visit terms of service.

Can I have more than one Pureprofile account?

You are only allowed to register for one account.

If we discover you’re running more than one Pureprofile account, all of your accounts will be closed and you will be permanently blocked from our service and all monies will be forfeited.

What happens to my balance if my profile is deemed inactive?

If you haven’t logged in and completed an activity in the last 12 months, your Pureprofile account will be considered inactive and may be closed. When your account is determined to be inactive, you forfeit your rewards balance and most of your valuable profile information.

The reason we pause your account is due to the inherent value of your profile. Your profile is a personal asset that you have built and refined over time. By not engaging in over a year, we assume your profile data is not current and that you’re not interested in continuing to build this profile with us.

Before your balance is forfeited, you will receive emails inviting you to log in and confirm your account is still active. If you don’t respond to these by logging in and participating, your account will be deemed inactive and may be closed.

Why should I connect my social accounts to my profile?

The more data you connect to your feed, the more valuable your profile becomes. The more we know about what topics and products you like, the easier it is for us to match you to relevant campaigns that you love to participate in.

It’s not just about earning cash, though. Your answers are combined with others so you can see how you compare and make better decisions in the future.

How do I close my account?

You can close your Pureprofile account at any time by logging in and clicking on the settings link under your name and profile picture, which appears at the top right of each page of our site. Once you’ve confirmed your password, you can follow the prompts to close your Pureprofile account.

What is a Pureprofile activity?

Pureprofile activities are a combination of paid activities and quick interactions that help build your profile.

Profile update activities

These are quick questions that help you complete your profile. While you don’t receive payment for answering these, they add lots of value to your profile. The more profile update questions you complete, the more paid opportunities you receive. Plus, they’re super-quick to complete.

Paid activities

These are earning opportunities that are personalised to you. These include surveys, invitations to visit websites, videos to watch or personalised offers. When you get receive a personalised offer, not only do you get paid a small amount to view it, but you can also use it to save money at your favourite stores.

The more activities you participate in, the more complete your profile becomes. And when your profile is rich and complete, it means we can send you even more relevant earning opportunities and offers.

All it takes is a few minutes of your time to answer a few questions each day. Every single answer you give adds value to your profile that leads to more paid activities.

How much do I get paid for completing an activity?

The payment for activities varies depending on the length and type of activity. You will also be paid a small screener fee in the event that you fail to meet the criteria for a survey.

Each activity will tell you how much you could get paid before you take part in it.

Within your feed we’ve also introduced simple, mobile-friendly profile update questions so you can easily build your profile, even while you’re on the go. These allow you to interact and answer questions by clicking on each feed tile.

Although you may not get paid for each profile update question, every response will help connect you to more groups and paid activities.

How do I get matched to activities?

Campaigns are matched to relevant people based on their profile information. While we can’t promise you a certain number of campaigns each week, the more information you share and connect with your Pureprofile, the more opportunities you have to have campaigns matched to you.

What do I do if I completed a survey but wasn't paid for it?

We’re always working to fix technical errors.  If you completed a survey and believe that you didn’t get paid for it, please contact our customer service team.

Remember to include as much information about the survey as you can, including the name of the survey or any details about the survey topic and what went wrong.

How do I check that I have been paid for the activities I complete?

Your Transactions will display your survey and transaction history for all of the activities you have participated in. Filter the transactions to view your payments by month and by year.

Access this by clicking Transactions in the left-hand menu.

How do I review my activity history?

Click on Transactions in the left-hand side menu. This is a great summary of your interactions with Pureprofile. You can review your activity transaction history, and filter this by month and year. This allows you to easily see all of the activities you have participated in.

What’s the Feed?

The Feed is the first thing you see when you log in to your Pureprofile account. It’s where you’ll find all of your activities and get quick access to your transaction activity and rewards options.

What is my profile?

Your profile is a part of an interactive feed. The more you interact with your feed, the more personalised your profile becomes. You can find all your available profile activities under the ‘Profile’ tab at the top of your feed.

How do I use the feed?

When you first log in, you’ll see your feed. It contains profile update questions and earning opportunities matched to you.

If you’re new to Pureprofile, you’ll see mainly profile update questions in your feed. Click on them to give your answers and build your profile. The more profile questions you complete, the more groups you’ll be added to. And the more groups you join, the more earning opportunities such as paid surveys, offers and content you’ll receive.

If you’ve been a Pureprofile member for a while, you may have already completed most or all your profile questions, so you’ll see more activities, offers and content in your feed.

Each piece of content in your feed will tell you the type of activity it is, how much you could earn for taking part and how long it will take to complete. Simply click on the tiles to participate.

What are groups and why would I want to be in them?

Groups are built around the common attributes that Pureprofile members share. Based on your answers to profile questions, you’ll be placed into groups of people who share your interests and preferences. There are groups for all kinds of people: ‘Main Grocery Buyers’, ‘Owns a Dog’, ‘Eats Out at Restaurants’. There’s even a group for people who ‘Don’t Eat Cereal’.

So what’s the point of all these groups?

Groups are useful because they allow brands to connect directly with customers who care about their products and consider their content relevant. The more comprehensive your profile is, the more groups you can be in. Being in the right groups means you’ll receive more earning opportunities that are tailored to you – so you’re bound to enjoy them even more!

Why am I being asked to answer some of the same questions again?

You might notice your feed is showing questions that you might have already answered in the past. You’re being asked to update your answers to certain questions so we can ensure your profile is accurate and reflects recent events in your life, such as moving house, changing job or getting married. This means the content and activities you receive will be relevant and optimised for you.

Where do I find my account balance?

Your account balance is displayed in the top right-hand corner of the page, just next to your name and profile picture.

How do I redeem the money I’ve earned?

Once your account reaches the minimum requirement, click on the Rewards in the menu bar to the left of your feed to select your preferred redemption method and follow the prompts.

What are my rewards options?

Depending on which country you live in, you can exchange your earnings for different rewards. Cash direct into your bank or PayPal account (depending on your region) will always be an option.

We’re always looking for new reward partners, if you have a good idea or would like to see something available to your region, please reach out to our customer support team and provide your input.

How much can I redeem?

You may redeem between $20 and $70 (AU, NZ, US) | £20 and £70 (UK) in one transaction for cash or paypal (depending on you region) redemptions. The minimum cash/paypal redemption is $20 (AU, NZ, US) | £20 (UK).

If you’re redeeming your earnings for a Pureprofile Rewards Card, the minimum you can redeem is $20 (AU, NZ, US) | £20 (UK). You also have the option to choose a $70 (AU, NZ, US) | £70 (UK) Rewards Card with $50 (AU, NZ, US) | £50 (UK) and $20 (AU, NZ, US) | £20 (UK) options available.

The total value of your redemptions cannot exceed more than $70 (AU, NZ, US) | £70 (UK) within a 60-day period.

Other country specific redemptions.


Hoyts movie vouchers: min $20/ max $30

Raiz redemptions: min $20/ max. $70


AASF discounts: min $2.50 / max. $70

How long does a redemption take to be processed?

Bank and Paypal redemptions can take up to 30 business days (not including weekends or public holidays) to be processed and for the money to be deposited into your account.

Gift Cards are an immediate transaction and you will be given your e-voucher at the time of your request.

All other reward partners please view the T&Cs at time of selection and receipt.

Why haven’t I received my redemption yet?

The first reason could be you have not allowed enough time for us to process your request. Depending on the reward option you select it may take us a few days to organise transfers, these time periods are shown to you at time of selection. If you’ve still received no redemption, this could be due to incorrect bank details where there could be a small error in your banking information. Unfortunately, we can’t detect this mistake until we’ve tried to deposit your money and the bank has rejected it.

Please make sure to review your bank details. If a redemption is rejected, it can take up to 14 days for the banking institution to notify us. Once this happens, we do notify you of a failed redemption.

How will I be informed about a failed redemption?

If your bank informs us of a failed redemption an automatic email will ask you to update your bank account information within your account and confirm to us once done. Once we’ve verified your bank details, we’ll be happy to reprocess your redemption.

Can a redemption be deposited into a different bank/ paypal account than my own?

We can deposit your redemption only into a bank/ paypal account under your own name or a joint bank account with your name.

This policy is in place to ensure that no one can redeem your Pureprofile balance except you. It also prevents people from operating multiple Pureprofile accounts under different names.

How do I update my bank or paypal details?

You can update your bank/ paypal details in your account settings by clicking on the gear icon in the top right-hand corner of your profile. Making sure your bank details are correct means that you can enjoy your rewards sooner. Incorrect details may result in a failed redemption and delays in receiving your money.

All of the information you give us is encrypted and can only be seen by you. Please refer to our Privacy Policy for more information.

Why do I have to verify my account to make a redemption?

Before you make a redemption, we need to make sure you’re a human and not a robot so you will be required to ensure your account has been fully validated. This is for your own security and to ensure your reward goes to the right place.

Pureprofile reward cards will require you to go through an SMS verification process, so Pureprofile will send you a text message to confirm your account. Simply follow the steps and you’ll be fully verified and ready to redeem.

If you’re an account holder who’s already verified in the past, you won’t have to go through the SMS process twice.

What do I do if I complete an activity but wasn’t paid for my time?

We’re always working to fix technical errors. If you complete a survey and believe that you didn’t get paid fairly, please contact our customer support team.

Remember to include as much information about the activity as you can, including the name, the date of your participation or any details about the survey topic and what went wrong. This will ensure we can get back to you as quickly as possible in the most efficient timeframe.

What kind of information do you collect?

We collect only the information you choose to share with us. You decide what profile information you want to complete. The three broad types of information we collect are:

  • Information you directly provide us;
  • information about your use and interaction with Pureprofile; and
  • information collected through the platform, applications, third parties or other websites.

Your profile information is stored in our cloud server system and is protected behind a powerful firewall. All sensitive data is highly encrypted and is only ever connected to your member ID to ensure high-level security for all of your information. You can learn more about how it’s done in our Privacy Policy.

How do you use my information?

When you participate in a campaign, the responses you submit are provided to businesses as anonymous data. We never provide answers or profile information to businesses in a way that would allow you to be personally identified (unless you provide us express permission to do so).

We also use the data we collect to maintain and constantly improve your Pureprofile experience. Your information helps customise the content, campaigns, surveys and insights you see in your profile. The more you interact with your profile, the more relevant campaigns and offers you’ll be invited to participate in.

How does our privacy policy ensure your data is safe?

Your profile information is stored in our cloud server system that is protected behind a powerful firewall. All sensitive data is highly encrypted and is only ever connected to your Member ID to ensure high-level security for all of your information. Read our Privacy Policy for more information.

Our Privacy Policy ensures that the responses you submit during an activity are provided to businesses in a de-identified format. We will never provide your responses or profile information to businesses in a way that would allow you to be personally identified (unless you provide us express permission to do so).

Will I ever be spammed?

Pureprofile hates spam as much as you do.

We don’t send spam, nor do we allow any businesses or individuals to engage in spam activity through our service.

All messages sent via Pureprofile are assessed for their authenticity and relevance to you. As part of this process, we do not permit businesses to send messages unless there is direct consent by yourself.

Can’t find what you’re looking for?

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